MarketplacesSolution

Search traffic diagnosis for marketplaces

A marketplace earns most of its search traffic from a handful of templates repeated across thousands of listings. One bad release on one template can cost a quarter of your clicks, and the usual tools report it as one more row in a long list.

Template-Level View

Crawls group URLs by template and sample each one, so you see the health of every page type without crawling every listing.

Release by Release

Every deploy is recorded and followed by a check and a crawl, with clicks compared before and after.

Crawler Access

Bot protection that blocks real users’ scrapers can block Googlebot too. We read your CDN events to find out.

Typical Problems

What we look for on large marketplaces

Large marketplaces tend to break in the same places: robots.txt rules written for faceted navigation that catch real categories, sitemaps that stop regenerating after a migration, and firewall rules tuned against scrapers that also challenge search engine crawlers.

  • robots.txt rules that block sections earning clicks
  • Sitemaps missing or shrinking after a frontend change
  • Firewall rules or bot challenges hitting search crawlers
  • Two hosts serving the same listings
  • Category pages that lost their canonical or gained a noindex
Prioritising

Fix the template that matters first

When you have hundreds of findings, the order matters more than the count. Every finding and opportunity carries the clicks of the pages it affects, so the busiest templates come first.

  • Findings ranked by clicks of the affected pages
  • Opportunities ranked by clicks at stake
  • Weekly digest email for the whole team

Marketplaces: questions and answers

Our site has millions of URLs. Do you crawl all of them?

No, and you would not want us to. We crawl by template and sample, and use your sitemaps and Search Console data to pick the pages that matter.

We already use an enterprise crawler. Why add this?

A crawler tells you what is wrong on the site. We add what changed, when, which release did it, and how many clicks it cost, using your own search and CDN data.

How long does setup take?

Connecting Search Console, Analytics and your CDN takes minutes. History backfills on its own, and the first check and crawl run the same day.

See RankDebug on your site

In a short call we connect your site, show you what we find, and agree a plan sized to it.

Book a Demo